INTERNATIONA EXHIBITIONS ITB Asia kicks off first virtual event: Reinventing Travel in the New. Focus By Vipjet Bonelli


PREVIEW  Bonelli consulting Srl participates in ITB Berlin with its own stands since 1974 – hopes and whishes  for an exhibition of  ITB in Berlin in 2021.


ITB Asia kicks off first virtual event: Reinventing Travel in the New

Spearheading recovery in the industry, ITB Asia 2020 Virtual kicks off with ITB

Community, MICE Show Asia and Travel Tech Asia

Singapore, 21 October 2020 – ITB Asia, Asia’s Leading Travel Trade Show, today

opened its virtual doors for the first-ever virtual event. As one of the industry’s firsts, the

three-day event is being hosted online.

Over the course of the next three-days, almost 900 buyers and 400 exhibitors from all

over the world will come together to establish high-quality networks, conduct business,

and share their knowledge.

Held on the newly established platform – ITB Community in Asia (ITB Community) – this

year’s ITB Asia event also plays host to MICE Show Asia and marks the debut of Travel

Tech Asia.

Katrina Leung, Managing Director of Messe Berlin (Singapore) – organiser of

ITB Asia – comments; “We are proud to have quickly pivoted to a fully virtual format

that has enabled us to maintain our position as the leading travel trade show in the region.

It is now more important than ever before that we provide this opportunity for industry

leaders around the globe to come together virtually to share insights, knowledge, and

experience, to pave the way for the future of the travel trade. Over the next three days,

we look forward to closely collaborating with international exhibitors, travel companies and

international buyers to unveil a strong, engaging, and contextually relevant programme.”

Virtual Exhibition to facilitate business and networking

Despite ITB Asia’s brand-new format, the virtual exhibition line-up continues to facilitate

business appointments, digital exhibition booths, a business matching platform and 24/7

chat and call functions for almost 400 exhibitors around the world to engage with key

clients and partners. Being a global stage, the virtual exhibition will feature new

destinations including Switzerland, the Kingdom of Saudi Arabia, Monaco and

Organised by:

Press Contacts

Messe Berlin GmbH

Emanuel Höger


Senior Vice President



Messe Berlin Group

Messedamm 22

14055 Berlin


Twitter: @MesseBerlin

ITB Asia/ ITB Berlin /

ITB China / ITB India

Julia Sonnemann

PR Manager

Messedamm 22

14055 Berlin

T: +49 30 3038-2269


ITB Asia 2020


MICE Show Asia


Travel Tech Asia 2020

PR Contact

Nicola Powell


Rosie Hopkins /

Gloria Kho /

Josephine Wang

Klareco Communications




comSapporo. Exhibitors from hospitality and travel groups include Meliá Hotels

International, Radisson Hotel Group and Wyndham Hotels & Resorts, to name

just a few.

As part of ITB Asia’s usual business matching typically held on the exhibition floor, this

year’s Business Matching takes place on a dedicated Business Matching portal. Available

throughout the three days of ITB Asia, sellers will be able to upload company brochures

and collateral, and buyers may upload proposal request briefs for the same successful

discussions and business negotiations as like the previous ITB Asia shows.

Conference line-up to reinvent travel

Now in its thirteenth year, the theme of this year’s event, set against the backdrop of the

ongoing pandemic, is “Reinventing Travel in the New Normal”. The over 100-session

themed agenda, led by more than 160 international speakers, has been specifically curated

to support the travel industry in navigating the current challenges and prepare for eventual


Today’s conference will see a strong line-up of speakers from across the industry

discussing topics such as the future of travel, and building recovery for travel and tourism.

These speakers included industry heavyweights from leading global organisations such

Maribel Rodriguez, Senior Vice President, Membership & Commercial at World Travel &

Tourism Council (WTTC), and Anita Mendiratta, Special Advisor to Secretary General at

The UN World Tourism Organization (UNWTO).

Tomorrow (22 October), attendees can look forward to hearing from top speakers such as

Alexandre de Juniac Director General & CEO, International Air Transport Association

(IATA), and keynote speakers Deep Kalra, Founder & Group Executive Chairman,

MakeMyTrip and Ben Drew, President, Viator. They will be sharing their insights on

topics from improving leadership to restoring confidence and attracting travellers.

Partners set to discuss the path to recovery

This year, ITB Asia’s partners also have a strong speaker track. In its fifth year of

partnership with CrescentRating for the “Halal in Travel Asia Summit”, this year’s summit

focuses on enabling destinations and travel stakeholders to develop their own strategic

solutions towards recovery and growth through insights from their Mastercard

CrescentRating Travel Readiness Report and using their Travel Readiness Framework.

The Travel Foundation will run a themed session focussed on “Building Back Better”

which will look at what better means to the Future of Tourism Coalition, which has

developed thirteen guiding principles to help over 200 companies, destinations, and

organisations forge a new path for tourism.

Cruise Lines International Association will focus on preparing for resumption in its

session and will answer questions on what the travel trade can do to combat

misperceptions and raise awareness of the strict regulations that govern cruises worldwide.

Building a resilient MICE industry with MICE Show Asia

MICE Show Asia invites professionals in the meetings and events industries to look ahead

to building a resilient post COVID-19 MICE industry. Highlights of the event will include a

series of MICE destination talks with global participation including Auckland Tourism,

Events and Economic Development (ATEED), German Convention Bureau

(GCB), Melbourne Convention Bureau (MCB), Russian Convention Bureau

(RCB), Sri Lanka Convention Bureau (SLCB) and more with MICE associations

including IAPCO, MPI Academy and SITE Africa also in attendance.

For additional details






For enquiries The launch of Travel Tech Asia

Co-located with ITB Asia and MICE Show Asia, is Messe Berlin’s brand-new show – Travel

Tech Asia. Here, participants can share latest technologies, trends, tech travel brands and

innovative start-ups, to create new possibilities for the future of travel. Thousands of

influential executives and attendees across travel industry sectors will come together for

three days of unparalleled networking as part of the largest travel trade show in APAC.

Amadeus, TrustYou and Oracle Hospitality are also leading a brand-new track on

Hotel Revenue and Distribution. Meanwhile, a new Air Travel track will see executives from

leading associations and agencies present the latest global flight data trends and insights,

led by the Skyscanner, Dohop and many more.

For more information on this year’s event, or to join the next two days, please click here.


ITB Asia, MICE Show Asia and Travel Tech Asia 2021

The ITB Asia, MICE Show Asia and Travel Tech Asia live event will be rescheduled to next

year, 27 – 29 October 2021, at Sands Expo & Convention Centre, Singapore. To

register for the 2021 edition, please visit the link here.

About ITB Asia

ITB Asia is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore

Exhibition & Convention Bureau. The annual three-day B2B trade show and convention

will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the

Americas, Africa and the Middle East, covering not only the leisure market, but also MICE

and corporate travel. Exhibitors from every sector of the industry, including destinations,

airlines and airports, hotels and resorts, theme parks and attractions, inbound tour

operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel

technology companies are all expected to attend.

ITB Asia is the premier meeting place for the travel trade industry for forging new

partnerships and strengthening existing business relationships with the most important

players in the region. ITB Asia’s 2019 edition saw huge success with over 1,300 exhibitors,

over 1,250 quality buyers, more than 7,000 minutes of conference and more than 13,000


About MICE Show Asia

MICE Show Asia is where the incentive travel, meetings and events industries come

together to connect and build the future of MICE. The annual three-day business-to

business trade show and convention featured industry suppliers, meetings & events

professionals to up-and-coming MICE innovators from a wide range of disciplines, sectors

and all levels of seniority. The show is co-located with ITB Asia.

About Travel Tech Asia

Organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition

& Convention Bureau, the inaugural three-day conference will feature leading travel brands

and innovative start-ups to attendees from all levels of seniority across a wide range of

disciplines and sectors in the travel industry. The conference will be co-located with ITB

Asia and MICE Show Asia.Information About the Data Protection Law

Under the data protection law the organisation responsible for this email is Messe Berlin

GmbH, Messedamm 22, 14055 Berlin, represented by its management: Dr. Christian Göke

(CEO), Dirk Hoffmann; Chairman of the Supervisory Board Wolf-Dieter Wolf; Data

protection officer: postal address as for Messe Berlin GmbH, email: datenschutz@messe The email address used for the dispatch of this information has been obtained

for the purpose of sending press releases. Section 6, Subparagraph 1, Letter f, DSGVO

forms the legal basis for this purpose and for the dispatch of press releases to press

representatives. The justified interest is that of notifying media representatives about

current and future trade fairs and similar events. This email address will not be passed on

to third parties. You may remove your email address from the press mailing list at any


Bonelli consulting Srl attend to ITB Berlin with theire stands since 1974 auspica  una ripresa espositiva alla ITB di Berlino  nel 2021

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