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Since establishment of programme in 2010, ambassadors have helped to win over 180 events bringing almost 250,000 global experts and thought leaders to the city


Recognising their role in spearheading efforts to attract international business events to the city and creating a platform to lead the global business events rebound, Dubai Tourism has honoured its Al Safeer Congress Ambassadors. Encompassing healthcare professionals, scientists, industry experts, academics, business leaders and government officials from across the city, the Al Safeer Congress Ambassador Programme members have been leading the way in bidding for and winning significant international conferences and congresses for Dubai and defining it as both a knowledge hub and a leading business events destination.


Dubai Business Events (DBE), the city’s official convention bureau and a division of the Dubai Corporation for Tourism and Commerce Marketing, presented awards to 12 member organisations at the Programme’s annual appreciation ceremony, held on 3 March at the Intercontinental Dubai Festival City. Over 150 ambassadors and business events stakeholders attended the event.


Despite the pandemic, the Al Safeer Congress Ambassador Programme last year supported in securing a number of international association conferences that are to be hosted in Dubai over the coming years, set to attract over 16,500 industry-specific professionals and experts from around the world. Among the events won in 2020 thanks to the contributions of Ambassadors were: World Marinas Conference 2021, World Congress of Direct Selling 2023, and World Congress on Intelligent Transport Systems 2024

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